Keeping up with social media can be extremely hard for busy real estate agents who want to grow their business.
Using social media is one of the best ways to connect with young homebuyers who are looking for their next house online.
Many people actually find their agent on apps like Instagram or TikTok instead of looking at old-fashioned websites.
Unfortunately, writing and uploading new content takes hours out of a busy day.
You can hire a real estate virtual assistant to help you save time and get more clients.
Why Local Market Stats Perform So Well on Social
Sharing your local neighborhood statistics is a smart trick to get people to pay attention. Normal listings can be boring to look at if someone isn’t ready to buy a home today.
However, everyone loves to know what houses in their own neighborhood are selling for. This kind of local data creates a lot of curiosity and brings real leads.
When you post these exciting details, you can easily create high-engagement posts that people will want to save and share.
Short videos about local home prices are highly popular on social media and keep your brand in people’s minds.
What a Real Estate VA Does With Your Local Data
Your new VA will do more than just take random screenshots of your computer screen. They will build a smart plan to find the best stories to share on social media.
Sourcing and Formatting the Data
A Virtual Assistant (VA) regularly collects local housing market numbers, like the average home price, how long houses stay for sale, and whether prices are going up or down.
They get this information from real estate databases and websites like Zillow or Redfin.
But they don’t just copy and paste boring lists of numbers. Instead, they look for the most exciting facts—the ones that will surprise people, make them pay attention, and make them stop scrolling.
Turning Stats Into Short-Form Scripts
Short videos (under 90 seconds) get twice as much attention as long videos on almost every social media app. A VA will write short 30-to-60-second scripts that focus on just one interesting fact.
The plan is simple:
- The Hook: Grab attention in the first three seconds.
- The Fact: Share the housing stat and explain it simply.
- The Lesson: Tell buyers and sellers what this means for them.
- The Invite: Ask viewers to leave a comment or ask a question.
The real estate agent only has to record the video once. After that, the VA does all the rest of the work.
Designing Graphics for Instagram Carousels
Not everything has to be a video!
Housing numbers are perfect for slide posts on Instagram where you swipe left to see more (called carousels). The VA will design 5 to 7 slides that compare neighborhoods or show whether it’s a better time to buy or sell a house.
Using tools like Canva, the VA makes sure these slides look great and match your business style.
These types of posts are awesome because people love to save them to look at later, and Instagram’s system rewards posts that get saved.
Writing Captions and Hashtag Sets
A VA writes the text that goes under your posts. They make sure the caption explains the picture, asks a fun question to get people talking, and uses the right local hashtags so people in your area can easily find your posts.
Scheduling and Posting
To stay popular on social media, you need to post two or three short videos every week.
Being consistent is way more important than being perfect!
A VA uses scheduling tools to set up your posts ahead of time. This means your social media stays active and fresh, even if you are busy showing houses to clients or taking a day off.
The Result: Consistent Presence Without Constant Effort
Some agents also like to use paid advertising to get even more leads. Running real estate google ads is a fantastic way to target buyers who are searching on the internet.
If you want to expand your reach even further online, you can also hire real estate social media manager to run all of your creative profiles.
Having an expert handle your online presence means you can focus entirely on selling homes.
How Search Party Recruiting Helps Real Estate Agents with Social Media
Our team at Search Party Recruiting connects American clinics and real estate teams with talented remote helpers.
We can connect you with people who are experts at finding local market data and creating beautiful designs.
To turn listings into amazing photos, you can hire property makreting specialist through our service.
Our team makes the hiring process fast and easy so you can start growing immediately.
Most clients get matched with a great candidate in just a few days. Additionally, we offer a ninety-day guarantee to make sure you are completely happy with your VA.
Fill out our contact form or schedule a discovery call with Search Party Recruiting today to get 50% off your first hire. Let us help you set up a simple content system so you can dominate social media without all the extra stress.
